SCOUT — Self-service tools
Competitor Discovery
From your website to a map of your real competitors — products, services and keywords extracted and searched automatically, run after run.
Self-service: start from the form, the report lands in your inbox.
Knowing who your online competitors really are — not the ones you already know, but the ones your customers meet while searching for your products — is the first step of any sensible marketing strategy.
What it does
- Reads your website (or a competitor’s): main pages, products, services.
- Extracts keywords for your industry and merges them with the ones you provide.
- Searches systematically and identifies who competes on those keywords.
- Accumulates: every re-run enriches the data instead of starting from scratch.
What it’s for
- Discovering competitors you didn’t know you had.
- Understanding which keywords the market is played on.
- Preparing the ground for SEO, campaigns and — together with Radar AI — visibility on generative AIs.
Frequently asked questions
What do I need to start?
Just your website address (or a competitor's site to study). Optionally — up to 5 industry keywords and the number of pages to analyze. The system extracts the rest.
How is this different from searching Google manually?
The system extracts keywords directly from the site's content, merges them with yours and searches systematically. On re-runs it doesn't start over — competitor data accumulates with every execution.
What does the result contain?
The list of competitors found with the keywords they compete on, the keywords extracted from your site and those discovered during the searches. A concrete picture of who's fighting you for the market online.